1. Track Revenue and Investment
Thank you SQUARE!
I signed up for Square a few weeks prior to my first show because ONE - Not all shoppers carry a lot of cash, if any. Providing another payment option will help increase sales. TWO - Square records your sales online. Beauty!
All my receipts for related expenses have yet to record, but are kept together. So bad of me - I've tracked my revenue, but not expenses. I have an estimate of what I think has been invested, but am not certain. The actual amount kinda scares me since regularly scheduled income is just a memory to me now. All I know is that my chequing account isn't happy.

Be ready to take orders for items you don't have at the show (ie. customized products). Not only did I purchase a Sales Order book (which I stamped with my logo and contact info), but I also created a more detailed order form that is LeilaBel Anne-specific. Templates also created: Sales Invoice and Sales Receipt. REMINDER: Use logo and chosen font (Pupcat for LeilaBel Anne) on all customer-related documents.
3. Follow Up and Build Relationships
Post job interview practice is send a follow up e-mail. BUILD NETWORK - SEND A MESSAGE TO OTHER VENDORS. When at a show, I collected a few business cards and spoke with other vendors. After the show, I Facebook'ed each one and 'Liked' their pages. In return, they did the same. You never know when you're going to want their product/service, recommend them, see them at another show, or just see them on the street.
Just a few pointers in this post. I've been reading a few of my earlier ones...I write way too much. :)
Much love,
j.anne
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